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Thank goodness I am not receiving any of this type of "machine gun" advertising. The folks at Kalmbach seem to recognize the cultural differences when it comes to marketing. I must admit that I was flabbergasted by the sheer unlimited use of superlatives in advertising when I first hit American soil 42 years ago. Everything seemed to be the biggest, best or whatever in the entire world. Reading George Mikes (pronounced "Meekash" - he was from Hungary) famous book "How to Scrape Skies" helped me to understand the advertising cultural of the US (and a few other things as well). [(-D]
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