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Personal preference and economics go hand in hand.  Daniel Kahneman and Amos Tversky have been instrumental in making this relationship clear. Kahneman, who is a psychologist, won the Nobel Prize in Economics for the work that he and Tversky, also a psychologist, pioneered in showing the high correlation between economics and psychology. Tversky could have shared in the prize, but he died. To say that awarding the Nobel Prize in Economics to psychologists is unusual would be a master understatement. Kahneman and Tversky have been key players in developing the field of behavioral economics. As a result, many economists realize that their econometric models, with their heavy reliance on mathematical analytic's, don't tell the whole story about how people make economic choices.  Personal preference, once above the affordability level, plays a key role in choices. Most people that I know is not a scientific survey.  Neither is lots of people.  But the market place has made it crystal clear.  Passenger trains lost out to the auto and airplane irrespective of whether we like the outcome. That's why the government had to take over the passenger rail service.
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