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Amtrak without subsidy, corporate sponsership?

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[quote user="daveklepper"] But the MBTA has had success in selling the naming of specific subway stations for nearby corporations.  On the Microsoft Califronia Zephyr, I could imagine a portion of the lounge-sightseer car equjpped with a state-of-the-art computer connected to the web and running the most advanced MS programs, with an MS man or woman there to demonstrate the latest and most advanced technology as well as computer operation to those who have been scared to enter the world of the internet and computers.  The two Florida trains might be sponsored by Carnival Cruise Lines. [/quote] The California Zephyr, as an example, in FY11 carried an average of 162 passengers per train.  The average trip length was approximately 450 miles. Approximately 18 per cent of the passengers were in one of the train's sleeping cars. Most of them were on the train for just one night, i.e. Chicago to Denver, Denver to Emeryville, etc. Corporate advertising managers place ads where they can be seen by large numbers of people.  Outside of the NEC, as well as the southern California corridor, Amtrak does not carry large numbers of people.  Justifying an advertising spend on Amtrak's trains, especially the long distance trains, would be difficult.
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