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<p>[quote user="terry.hall51"]While listening to a big Oklahoma City talk radio station yesterday, I was pleased to hear an advertising jingle for the Heartland Flyer.  It's the first jingle I have heard.  I wonder if this is routine, or is it, like some have encouraged, Amtrak taking advantage of an opportunity?[/quote]</p><p>In FY 2007 Amtrak spend $34.3 million on advertising, up from 30.8 million on FY 2006.  I don't know how this compares to other transport companies, e.g. Southwest Airlines, American Airlines, etc., but I suspect that it is modest, except perhaps for ads pitched to riders in the Northeast and California Corridors.     </p>
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