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This excerpt from the September issue of Amtrak Ink (the company newsletter) provides a rundown of their fall advertising campaign:System-wide CampaignThis campaign includes television ad placement on theWeather Channel in the top 21 markets and print advertising in the major daily newspapers in select markets and in national and regional magazines, such as Budget Travel, National Geographic Traveler,Midwest Living and Sunset.Out-of-home advertising is a major component of this campaign as well, with advertising  appearing nationally on CNN in various airports, billboard placements in the Los Angeles, Chicago, Seattle, Denver and Orlando airports and large billboard placements along the major highways leading to these airports.Additionally, significant advertising is placed on various Internet travel sites such as Orbitz,Travelocity, Expedia and search engines such as Google,AOL and MSN."With the high cost of gasoline, increased traffic congestion and erratic airline service," said Director, National Advertising Darlene Abubakar, "there has never been a better time to broadly promote the benefits and advantages of train travel." The system-wide campaign continues to use the updated Michael Schwab illustrations introduced in September 2003.Ads still promote select city pairings and special tactical pricing offers will be featured as they become available.Amtrak Ink can be found at www.amtrak.com/ink
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