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Advertising Amtrak
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<p>I've seen Amtrak ads in Parade magazine. Our paper stopped carrying Parade, though, several months ago, so I haven't seen what they're doing lately. I see ads in the California AAA magazine <em>VIA</em> now and then. </p><p>A couple years ago Amtrak had a great humorous radio campaign. But I haven't heard anything recently. The last TV ads I saw were in the 1990s, but TV is very expensive. </p><p>I think money is the biggest factor in how much advertising they do. Another consideration might be that Amtrak doesn't have much additional capacity. Bringing in more customers without cars to carry them may be an issue. Why advertise if the trains are already full? </p>
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