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<p>Sorry No kudos. All the BNSF logos and colors --and the Great Western effort too--are no go's. They are all weak, indistinguishable, and on the level of third world airlines or class 3 railroads. They are unrecognizable at a distance, and look terrible when only slight dirty. They do not have a theme that can be expanded or merchandised or even made memorable. I used to work with designers in New York, San Francisco and the Boeing Company. (Yeah, OK they were for airliners, but the art and the science of logos and paint schemes are very very similar across all forms of transportation.) There are two railroad designs that are very distinctive, colorful and are recognized all over the world -- Santa Fe and the UP. These two timeless, handsome designs are very effective. And they have a world-wide franchise that has already been paid for. I can sit here and type all night on this subject, but I'm glad someone finally spoke up about BNSF, that tongue-tying no name, that when spoken in front of non-railfans always results in a "What did you say" response. Time to stop the amateur back-of-a-napkin at dinner design stuff. It is time that railroading got some professional design help, some communications skills and start showing class again.</p>
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