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Cumbres & Toltec Scenic RR Makeover
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<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small;"><span style="font-family: verdana,geneva;"><span style="font-size: small;">This issue of whether C&TS should be preserved alone as an historical artifact, or be supplemented with modern entertainment attractions seems to be the question of the moment with C&TS.<span style="mso-spacerun: yes;"> </span>I have noticed that even when people say they fully intend to preserve historical fabric and context, they don’t do it because they don’t understand what it is.<span style="mso-spacerun: yes;"> </span></span></span></span></p> <p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small;"><span style="font-family: verdana,geneva;"><span style="font-size: small;"> <o:p></o:p></span></span></span></p> <p><span style="font-size: 12pt; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;"><span style="font-family: verdana,geneva;"><span style="font-size: small;">I believe the C&TS would prosper with a better marketing approach that would speak to people who are not railfans.<span style="mso-spacerun: yes;"> </span>Their marketing needs empathy with the prospective customer.<span style="mso-spacerun: yes;"> </span>Instead, they seem to be convinced that the operation needs more attractions besides the railroad.<span style="mso-spacerun: yes;"> </span>And with the new management, that belief has been redoubled.<span style="mso-spacerun: yes;"> </span></span></span></span></p>
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