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What is "Golden West Service"
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[quote]QUOTE: <i>Originally posted by mudchicken</i> <br /><br />Clandestine marketing effort by SP to generate carloadings without customer thinking they had to deal with the attitude problem that was Southern Pacific. <br />[/quote] <br /> <br />Certainly a colorful explanation, but I think it had more to do with Southern Pacific's financial situation post SP/ATSF failed merger. By selling these used assets (railcars) they were able to rent these same newly rebuilt cars through lease back and provide customers with a better product. And it enabled Southern Pacific to raise cash from the sale of these used cars, which was then used for other purposes. <br /> <br />It was SP marketing that would send traffic mangers information on this new fleet. I doubt it was ever a mystery for those in the industry. <br /> <br />Jim <br />
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