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I am afraid the stupid naming of new services, products and even companies is somewhat coming of age these days - just think of the many new names newly merged companies come up with. Back here in Europe is is the same as with Acela - every new high speed line gets their own brand name like Thalys, Eurostar (in fact there are now two Eurostars - one between London and Paris, one between Milan and Rome), AVE etc etc. Instead of creating a common brand name for all long distance or intercity trains of quality, railroads too often follow the bad example from other industries like telecommunication (or do you remember all those newly formed ex baby bells correctly ?)
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