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Interesting comments on both sides. However, the one thing every student of science knows (and is transposable to economics) is this: For every action, there is an equal and opposite reaction. If you set prices that are perceived as being discriminatory, you will end up getting a public action against you in some form. This is one area where the bean counters can really screw up a company, because their telling management "You can jack up your prices here because there is no competitive alternative, and thus increase your value to the shareholders". Intangibles never show up on a balance sheet, yet if you don't account for the intangibles, you can end up losing value to your shareholders. Being a good business means being a good neighbor first and foremost. BNSF has made itself a pariah in Montana and North Dakota. BNSF should fire their entire PR department. Then they should hire some bean counters who've actually gotten some grease under their fingernails and callouses on their hands. Maybe then they'll figure out the real value of not being an arrogant overbearing corporation.
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