Super Bowl viewers may watch a commercial featuring a few seconds of people walking on a railroad track in western Pennsylvania, and boarding a freight train at Eighty-Four.
https://news.google.com/newspapers?id=3tYSAAAAIBAJ&sjid=fvsDAAAAIBAJ&pg=2518,3962457
The building on the right is visible in the commercial.
https://www.youtube.com/watch?v=J0Uk6ctu7nI&t=57s
Thank you. I've always thought that was an odd name for a lumber company and wondered how it came to be.
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"A stranger's just a friend you ain't met yet." --- Dave Gardner
Does AVRR know about promoting this unsafe actvity on there property?
Interesting origin. Along the lines of "drop eighty-four" is Novi, Michigan, which was the sixth stage stop out of Detroit (No. VI).
Our local 84 Lumber just closed. Couldn't compete with two big-box stores.
Larry Resident Microferroequinologist (at least at my house) Everyone goes home; Safety begins with you My Opinion. Standard Disclaimers Apply. No Expiration Date Come ride the rails with me! There's one thing about humility - the moment you think you've got it, you've lost it...
What is the purpose of this ad, and how does the purpose tie in with the story it tells?
Scratching my head over that ad as well.
I certainly don't like the approval, tacit or accidental, of hopping a ride on a freight.
Firelock76 I certainly don't like the approval, tacit or accidental, of hopping a ride on a freight.
I agree - I would suppose that it's a nod to how many get to the border. Anybody notice the coyote at the end?
It seems to me that the purpose of a commercial ought to be the first and foremost point. Yet when I google this commercial, I find every conceivable element explained; except for any mention of how creating sympathy for illegal immigration sells lumber.
Of course, Arthur Blank, owner of the Atlanta Falcons, is Mr. Home Depot.
Relative sizes of the players in that market:
Home Depot had 2015 revenues of $88.5 billion
Lowe's had 2015 revenues of $56.2 billion
Menard's had 2015 revenues of $8.7 billion
84 Lumber had 2015 revenues of $2.1 billion
Here is a link to the company's history page:
https://www.84lumber.com/about/history/
EuclidIt seems to me that the purpose of a commercial ought to be the first and foremost point. Yet when I google this commercial, I find every conceivable element explained; except for any mention of how creating sympathy for illegal immigration sells lumber.
Immigrants, legal or illegal require living space, living space requires building, buildings require lumber. A home of ones own is the American Dream, a dream that is shared by many that long to be American's or long to live in America.
Don't forget 'big business' that thrives on manual labor is the primary beneficiary of illegal immigrants - below legal wage labor that doesn't have legal standing to dispute their wages.
Never too old to have a happy childhood!
Paul of Covington Thank you. I've always thought that was an odd name for a lumber company and wondered how it came to be.
I think he should be the nominee for Forum M.O.W.S. ( Manager of Weird 'Stuff')
When I was operating 'OTR' The Penna Turnpike was a route I traveled quite a bit to get over to the East Coast deliveries ( Yeah! Yeah! I heard it thousands of times! "....My Rand McNally only goes to Ohio..." ) There was a sign on I-76 over around the Somerset area that indicated an exit for "Eighty Four".
Always wondered about it, but never went that way; knew about Eight-Four Lumber Co. but never tried tio connect those dots.
Too busy trying to get to Noo Jerzy or Noo Yawk for a delivery...
Anyway, for those with a modicum of curiosity in the subject: "...Eighty Four is a small unincorporated community mostly within Somerset Township in Washington County, Pennsylvania, United States. It lies approximately 25 miles southwest of Pittsburgh and is in the Pittsburgh metropolitan area.Eighty Four is home to the 84 Lumber company's world headquarters and home of the first 84 Lumber store. It is also a part of the Canon-McMillan, Trinity, Ringgold, and Bentworth school districts.Eighty Four is accessible via Pennsylvania Route 519 and Route 136 and interstates 79 and 70. The closest international airport is the Pittsburgh International Airport in Findlay Township..."
see link for map of area: https://www.mapquest.com/us/pa/eighty-four-282038359?satellite=true
Ok, boys and girls, geography lesson ended. Back to the Thread!
By the way...AVR is the railroad the movie Unstoppable was filmed on....
23 17 46 11
http://www.railpictures.net/photo/598840/
Excerpt from Wall Street Journal, Feb. 6
In a statement, 84 Lumber’s president and owner, Maggie Hardy Magerko, said, "Even President Trump has said there should be a big beautiful door in the wall so that people can come into this country legally. It's not about the wall. It's about the door in the wall. If people are willing to work hard and make this country better, that door should be open to them."
Excerpt from Marketing Land, Feb. 6
84 Lumber was rewarded with so many people trying to pull up the full ad online that the brand had to throttle its site. The site was able to serve 150,000 requests per minute, but it received more than 300,000 requests within the first minute of the commercial’s airing, according to a Brunner [ad agency] spokesperson. “It took about 10 minutes to fully resolve,” the spokesperson said. In the meantime, 84 Lumber used social ads to push viewers to watch the video on YouTube. An hour after the ad aired, 84 Lumber’s site received more than six million requests.
At almost 99,000 mentions across Facebook, Twitter and Instagram during the game, 84 Lumber received the most social mentions of any Super Bowl advertiser, according to social analytics firm Brandwatch.
tree68Interesting origin. Along the lines of "drop eighty-four" . . . " ]newspaper link in Mike/ wanswheel's post]
- Paul North.
Isn't it from milepost 84 on the B&O Pittsburgh division?
RMEIsn't it from milepost 84 on the B&O Pittsburgh division?
It was the B&O's W&P Sub - Wheeling & Pittsburgh. And 84 was not MP 84 as identified in the 1955 ETT -
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