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If the context - background - over shadows the message, it becomes the message, and the intended message is frequently lost.  If one wants to say something meaningful, the message should always trump the context. The purpose of communication is to influence  the thoughts and behavior of the person(s) for whom the message is intended. If the intended recipients are turned off by the background, or if the message is overly complex, the sender will have failed irrespective of how pure his or her motives. If I know who is sending the message, and he or she has established credibility with me in particular, or his audience in general, I am more likely to pay attention.  If I don't know the sender, and the background overwhelms the message, I am likely to move on.
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