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Here is an article that tells us not to worry about a U.S. consumer backlash against Smithfield due to the acquisition by Shanghui.  The article dances around the issue of China’s food reputation affecting Smithfield, and is able to nervously dismiss it after a struggle.  Well first of all, if they are sure that Americans won’t change their buying habits, why even bring it up? But the real jewel of this article is the conclusion that Americans won’t change their buying habits over the issue because they won’t know where the product comes from.  Yet that is precisely why Americans will question the quality of the Smithfield product.    <a href="http://www.cnbc.com/id/100777347">http://www.cnbc.com/id/100777347</a>  Quote from the article: "From a consumer stand-point, it's a huge non-event," Karp said of the Smithfield deal. "It [the question of food safety associated with Shanghui] will likely not have much of an effect." When consumers go into a market, they're likely going to focus on what's on sale, which cuts of meat look good and then maybe narrow it down to a few of their favorite brands, Karp said. "But you may or may not even know which are Smithfield brands, since they're also Farmland, they are Armour, and Eckrich, and Carando and they own Gwaltney," Karp said, listing off just some of Smithfield's subsidiaries. [My emphasis added]
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