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Why Railroad TV Commercials?
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<p>[quote user="John WR"][quote user="Bucyrus"]<span style="font-family:verdana,geneva;font-size:small;">Today CSX runs ads that make it sound like a big city council. They pitch their concern about safety, community, environment, and wellness. They crow about running the world’s safest and healthiest transportation company. I don’t hear anything about the price of shipping and the speed of delivery. </span> [/quote]</p> <p>I agree. These ads are not intended to get new business. They are intended to shape the image of the railroad with the general public. [/quote]</p> <p><span style="font-family:verdana,geneva;font-size:small;">But why would CSX be concerned about their image with the general public? How does the image help or hurt CSX if it has nothing to do with selling their product?</span></p>
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