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[quote user="henry6"] U.S. business in general have turned their backs on the need for PR down to the local level.  [/quote] I am not sure what you mean by businesses not doing PR.  Any business that sells to the public  advertises to the public.  But regarding railroads, I have heard the topic question of this thread pose often in the past.  The answer is generally thought to be that railroads are not in the public awareness, and that is considered to be a problem.  But why should it be a problem?  Railroads have a very interesting story and experience that they could share with the public if they wanted to.  They could share the drama and excitement of railroading and highlight its value to everyone.  But they don’t.  It would give them good public relations, but apparently they feel no need for that.  Why should they care what the public thinks? Oddly enough, however, some railroad companies see a need to tell the public how fuel efficient they are.  That is an interesting point because not only is it unclear why they want the public to know this, but also unclear whether the message is even registering with the public.  I would like to see some focus group feedback seeking to discover how the public interprets the fuel efficiency ads.  It would not surprise me if the public utterly fails to grasp how a train could be fuel efficient.  I doubt that the public has any chance of connecting the dots with ton-miles per gallon numbers given in the commercials.
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