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It is quite funny and clever.  I can see why it has gone viral.  But I am skeptical of how effective it will be in achieving its intended purpose.  The ad seems to barely connect with its intended purpose, while way overindulging in distracting cuteness.  I speculate that it will be almost totally ineffective in preventing rail accidents.  However, since the ad is selling safety, it will not be easy to measure its effectivness.  So I doubt that the ad or its creators will ever be held accountable to justify its cost with performance result.
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