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One reason the Pennsylvania Railroad went broke

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[quote user="schlimm"] A business (except utility-type businesses) has the right to charge whatever they want.  All I'm saying is the impact that has on the mindset of the customer base has to go into the decision matrix in a well-run company.  If you own a hamburger joint, you can raise your prices to $25.00 for a "cheezbuhga" if you want to, or charge one guy $3 (below cost)  and another guy at the next table $30 to compensate, and then the 1st guy $15 the next day, because you can.  But don't expect much repeat business. [/quote] In Texas, as well as several other states, the generation of electric energy has been de-regulated.  That is to say, the commercial terms have been de-regulated, and the generators can charge whatever price the market will support.  Generators can differentiate between classes of marketers, i.e. residential, industrial, commercial, etc., but they may not discriminate against customers in the same class. In Texas customers served by investor owned utilities, as opposed to public power and co-ops, have a choice of service providers. They can buy their power from the retailer offering them the best deal.  The retailers can charge whatever the market will bear.  And they can compete against each other, which they do robustly. Residents of Dallas, for example, can choose from more than 30 electric energy retailers.  However, a retailer may not discriminate against a customer within a class unless it offers the same incentive to everyone in the class.
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