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Dave-- "The Katy Serves the Southwest Well" --Matthew Sloan era advertising slogan(late 1930's-1945--yellow cars that we talked about before but was painted on the cars regardless of color), that was changed in 1946 to "The Katy Serves the Southwest" after Sloan, according to legend, overheard a smart-aleck employee who was loudly asking, within earshot, of course, "Where is that southwest well??"[:o)] During the late steam and early diesel era, Katy painted large safety slogans on the rear of switcher tenders and on the sides of their diesel switch engines that read "Work safely and carefully. Avoid damage to freight and equipment." These were well known almost to the point of being a recognizable slogan and contributed to their winning several national safety awards. They also had small safety messages painted on sheet metal plates mounted on the caboose platform handrails. Cotton Belt Route--"Blue Streak Fast Freight" As an aside, the Blue Streak Merchandise ( became the BSMFF, or just "BSM" to many folks, when SP took most of it over) vied back and forth for years with the "Katy Komet" for the title of fastest freight in USA during the post-WWII era. Cheers, mate!
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