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Had to respond (check my profile!) The answer to the post is both consumer-driven and political in nature. We'll skip the long history lesson and jump straight to now.....ok- 5-6 years ago. Gas prices were down, the economy was up, we (Americans- the subject of the post) wanted more (bigger,badder- a new generation,mind you) and the car companies not only obliged- they vamped up before you knew you wanted them. SUV's and full-sized trucks have been best-sellers for the car companies. You know when you see Buick ( a conservative 'older-demographic') building suv's that there is a market they are missing out in. The suv market is huge but you have to realise that for every suv sold there are 2 or 3 economy or mid-size cars sold also. That's how the manufactures can do it politically- sell one ULEV vehicle (ultra-low-emission vehicle) say the Toyo Camry and that makes up for two Sequoia's (14-19 mpg, if that). Sell one Prius (sulev) and that makes up for three. In the US for auto manufacturers it's all about CAFE requirements- thats the bottom line. If the government dictates that number is 22 then you can sell a three houndred thousand suv's that get 12/16 mpg but sell ten thousand economy cars that get 28/36 and even-out. It is much more complicated than this with many more factors involved- but that's the skinny. BTW- at least in my area there is an 8 month waiting list for a Prius (Generation 2 is awesome!) and a year or more for the hybrid Highlander. Toyota rocks!
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