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What was the origin of the Chessie kitten logo ?
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<i>and he notes - </i> <br /> <br />"Chessie" originated as an etching in a newapaper back in 1933. The kitten was shown sleeping under a blanket and C&O's Public Relations office picked up on it with the idea of promoting their new air conditioned sleeping cars. They touted the service with "Sleep like a kitten and wake up fresh as a Daisy." <br /> <br />Over the next few years, the kitten appeared in all their ads and gained the name "Chessie" from the railroad's name. It was featured in their 1934 calendar and gained nationwide recognition and is still considered to be the most successful railroad ad campaign symbol of all time. <br /> <br />I believe CSX retired "Chessie" a few years ago, but there's still plenty of memorabilia around.
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