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I'm not sure that the IP issue is as clear-cut as some indicate. My reason (having been involved in a couple of trademark cases as an expert witness, but I am NOT a lawyer) is that UP allowed model companies to reproduce their logo for decades without interference. Be that as it may, with their deep pockets they'll undoubtedly prevail; a great deal of commercial litigation revolves around who can best bear the pain of the legal bills (lawyers, feel free to comment). They do not need to go through all this rigamarole if their only intent is to protect their logo and trademark; a quite simple standardized agreement no longer than three pages in length would do perfectly adequately. To me, as a management consultant, their heavy-handed approach has either of two likely sources (not necessarily exclusive): 1. When companies are as bad as UP, at managing their core business, it is common to look to sidelines like this for a few bucks in incremental revenue. 2. Some senior manager read an article in the business press about making money from licensing products and got a bee under his/her bonnet about it.
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