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The Marketing plan while not new is still in its infancy and being tried by several publishing outfits. Personally, i disagree with recieving any item i did not ask for and guilt tactics (even subtle one) of keeping it and not paying for it. "because you did not ask for this you could consider it a free gift.If you do return the DVD, we will give another model railroader subscriber the same opportunity" Subtle guilt.........Cmon Terry and crew, your better than this!! We are all capable of making decisions based on information provided in the numerous vehicles you have at your disposal as to wether this is something interesting enough to purchase...........(a full page 30 day free trial Ad amongst your numerous pages would have been sufficient) I have recieved MR for many many years and recently renewed for another 3 years.I own almost every book they have produced (and as a side note will go on record here as saying i am dissapointed in the new 88 page format that leaves less value for more money) I am not a beginning modeler and while many advanced modelers have turned away from MR, I continue to support them for those strengths they do maintain. #1 The quality of authers.They continue to keep many of the best writers in the field in thier pages and compensate them for thier efforts. #2 Timely information on new releases and techniques #3 Quality of photography and thier willingness to produce with the finest materials and techniques available for a magazine with a comparatively small readership when lined up alongside the giants such as US NEWS, Newsweek and People etc. #4 Managements willingness to give a guy a chance. Terry thompson has recieved some really tough critisisms yet they have chosen to reserve judgement and give him a chance. MR's had some superb Editors over the years making some very tough shoes to fill , or to put it another way, tough acts to follow. Now, getting back to this marketing technique. If you support it, then be prepared for your mailbox to fill up with the same type thing from every book club, Music Service and widget company out there. While I understand why the marketing technique looks attractive on the surface, the potential for irritating many loyal customers is risky. Publishers are scrambling to find thier place in the new E world where information is flowing freely.Finding methods to maintain is not enough, all business's must move forward or die a slow death. I wish MR the best luck in finding ways to accompli***his but I do not believe this is an Avenue that will ultimatly be in the companies best interest. My Opinion, Worth Price Charged!!!
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