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Puzzled by Marketing of Atlas Nscale Shay
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Inventory that will not sell is a problem that any company wants to stay away from. I am sure Atlas did market research, possibly even asked it's distributors for advanced orders before they set the size of the production run. The LHS does not want to be stuck with product they can't sell so they order or estimate conservatively, Atlas looks at those numbers and makes another conservative estimate. Atlas and the LHS's are safe from inventory that won't sell but if the product is popular there can be a lot of potential customers left wanting. Most of the time it works well. <br /> <br />Everyone wants to make as much money as possible but predicting sales of new products is more a crapshoot than an inexact science. With luck demand will be strong enough for another production order before to long. <br />
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