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I agree that Lionel is making some mistakes with their venture into HO again. I think a better plan would be for them to produce a complete line of items (locomotives, rolling stock, sets, etc.) for the average hobbyist, not really cheap items like low-end Bachmann, Life-Like, etc., but rather items that could do good competing against Athern, etc. They would probably do quite well considering that the Lionel name itself would probably attract a lot of people to buy it. Then, after they're already established in the market, they could venture out more with higher-end items (when I say higher end, I don't quite mean a $700 steamer). Another good idea would be to re-release some of their postwar HO items, such as they have done with their O gauge line. A lot of these items (particularily the operating action cars) would be quite popular considering that many of the originals are collectors' items today and gaining more attention. When I first read the headline that Lionel returned to HO I was excited and ready to head over to the hobby shop as soon as they came in to make a purchase. But I was quite disappointed when I read the full story. They know a lot of people will be wanting to get new Lionel HO and are trying to take advantage of that by jumping right in with an extremely expensive item. I suppose it may be slightly more successfull than simmilar items because of being made by Lionel, but that doesn't mean they're going to sell like hotcakes! What's really sad is that you can buy good quality O gauge items from Lionel for that same price, which if I could afford to spend that kind of money on a train all at one, I'd much rather do!
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