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Most model railroad manufacturers are small companies who could never afford a decent television campaign. Even for Bachman, or Athearn, or some of the biggies it would be a gross waste of resources. Television is a true mass medium reaching all kinds of people. How many of them are prospective model railroader? Percentage wise, very few. In the audience for Alias for example, what percentage of the viewers are model railroaders. It may very well be less than 1%, but the advertiser still has to pay the rate to reach ALL those people, including the 99% who will never explore the hobby. Money spent on media which targets the modeling community makes much more sense economically. Here in the Kansas City market, for example, it takes at least $4000 per month to make an impact on RADIO. And that's just ONE metropolitan area. The big mass media are not profitable for highly specialized advertisers. <br /> <br />How do I know? 30 years in the broadcast business before going into insurance. <br /> <br />Cheers,
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