Edit post

Edit your reply below.

Post Body
Enter your post below.
Here is today's update about Hornby purchasing Lima, which includes Rivarossi. Bob RNS Number:4620G Hornby PLC 16 December 2004 HORNBY COMPLETES LIMA ACQUISITION Hornby Plc ("Hornby"), the model and collectables group, is pleased to announce that it has completed the acquisition of certain assets of Lima S.p.A in liquidation ("Lima") for Euro8 million (Approximately #5.5 million1) fully funded from cash reserves and Bank overdraft facilities. Lima is one of Europe's best known model railway companies. It has a strong profile in Italy, France and Germany, with brands including Lima, Rivarossi, Jouef, Arnold and Pocher. In recent years, Lima has struggled to contain production costs associated with its European manufacturing facility. Despite strong brands and an attractive product range, the company found itself in financial difficulties and was placed into administration in 2003. Hornby has acquired certain assets of the company from the liquidators through the Court of Brescia. The majority of these assets are the trademarks together with the moulds and tooling and associated assets for a substantial number of different model railway product lines. Hornby is planning to re-locate the manufacturing and assembly of the Lima products to China. Hornby has managed the outsourcing of its own manufacturing and assembly processes to China successfully over recent years. This process has enabled Hornby to concentrate on designing new product lines, improving distribution channels and innovate its marketing programme. Hornby is currently cataloguing all of the Lima moulds and planning which lines it will re-launch in the second half of 2005. Hornby is retaining a presence in Italy. A number of the key marketing, sales and administrative staff employed by Lima will remain at the company's base in Brescia in Northern Italy. Hornby was assisted in this transaction by Studio Pirola, Milan; Lima was assisted by Baker McKenzie, Milan. Frank Martin, Chief Executive of Hornby: " We are delighted to complete this acquisition. This is a major step in our strategy to increase our global model railway business. Lima has fantastic potential. The Lima brands have a long history and are extremely well known in European and increasingly in North American markets. " We have been delighted with the level of support from potential customers who are excited about our plans to re-invigorate the brands. There is a rich tradition and consumer goodwill associated with the Lima brands which we intend to nurture very carefully. We have planned a detailed integration strategy which will lead to the re-launch of the most popular Lima product ranges in the second half of 2005. " Distribution of our Scalextric product range in Italy will also be transferred to the Lima organisation. This will provide a bedrock of sales, pending availability of the Lima product ranges, whilst giving a new impetus to Scalextric sales in Italy. " We are pleased that we have retained a number of the key Lima personnel, who bring the benefits of their exceptional levels of expertise and knowledge. We will aim to grow the scale of the team in Italy as our growth strategy gains momentum." 1 Based on Euro/# exchange rate of Euro1.447/# per the Financial Times, 15 December 2004. ends- Date: 16 December 2004 For further information contact: Hornby Plc City Profile Group Frank Martin, Chief Executive Simon Courtenay John Stansfield, Finance Director James Cooper 01843-233500 020-7448-3244 Web: www.hornby.com or: www.scalextric.com This information is provided by RNS The company news service from the London Stock Exchange END
Tags (Optional)
Tags are keywords that get attached to your post. They are used to categorize your submission and make it easier to search for. To add tags to your post type a tag into the box below and click the "Add Tag" button.
Add Tag

Update Reply

Subscriber & Member Login

Login, or register today to interact in our online community, comment on articles, receive our newsletter, manage your account online and more!

Model Railroader Newsletter See all

Sign up for our FREE e-newsletter and get model railroad news in your inbox!

Subscriber & Member Login

Edit post

Post Body

Tags (Optional)

Subscriber & Member Login

Users Online

Search the Community