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Hey, I am doing web development for a living, the last site I worked you can check out here. [URL]http://www.muscletech.com/PRODUCTS/SHOPPING_PAGE/shopping_page_default.shtml[/URL] This site we developed in Java and we have a couple of full-time designers. Now, our site is more marketing than sales but it still generates very good sales, considering our prices are MSRP, and retailers usually sell for less that our prices. One thing you absolutely should do is put all the content of your catalog online. Because a lot of sales are generated by search engines. People usually decide what model they want and then Google for it. For example I recently bought some Bachmann China engines from you. Lucky I noticed them in printed catalog with you prevous order. But people ususally disregard printed catalogs today as website is assumed to be most up-to-date. Feel free to contact me by e-mail (dimastep at rogers d0t com) I can give you some hints (free :) I like your site and became a regular customer, so the better your site becomes - the easier it is for me to use :) If you really want to convince your boss to give you resources to redesign it - show him some of the better designed sites. I am sure you know them better than I do.
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