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The excuse that "they can make it cheaper in China" is, for the most part, a red herring. People will pay more for unique and desirable products. US companies have not been aggressively producing new and interesting models. Whether the company is Revell/Monogram, AMT/ERTL, or MDC/Roundhouse, they have been sitting on their hands. We've seen mostly old items perhaps slightly retooled, repackaged, and re-released. People will pay more for new tooling if the new product hits the spot. The Chinese have figured this out as evidenced by the recent success of Trumpeter's 1/350 scale aircraft carriers USS Hornet, USS Yorktown and USS Essex, all selling for $119.95 retail. Soon we will see the USS Franklin in 1/350 scale for a whopping $199.00. Can you imagine that no US company was interested in producing these historic WWII models in 1/350 scale. It took a Chinese company to figure out that there was significant demand for these items. The real challenge is to match their imagination!
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