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From the context of your message, i.e. 1962, I assume the "modern" translucent signage with fluorescent lights behind the plastic, as films of NYC around WW II show neon signs everywhere. <br /> <br />I can remember a W T Grant store in my hometown with such a fluorescent sign as early as 1965 (my earliest memories), and it was probably years old then, as the original store on the property (not a Grant store) burned in 1954. Fluorescents came out in the 1950s, I think, (and possibly the 30s) so it wouldn't take long for that to be applied to sign lighting. <br /> <br />
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