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But as I pointed out, RMC has kept even. So I think it's worth asking how that happened -- if some advertisers went under or cut their budgets, RMC was a lot luckier than MR. It may have nothing to do with articles, etc., but clearly RMC has done something, or hasn't done something, that MR did, or didn't, do. If Kalmbach has on-the-ball managers, they'd have their circulation, ad pages, etc., graphed in detail, and graphed against the competition's statistics and the economy. If they were publicly held, they'd have to account for their performance to Wall Street. Since they aren't publicly held, they nevertheless ought to be able to make some sort of public explanation, as I would guess that advertisers ask themselves what the benefit of each dollar spent in each magazine is. To an outside observer, for every guy who asks if his MR subscription is worth the bucks, an advertiser is likely asking if his ad is worth the bucks, and we're seeing the result in decreased ad pages. I certainly hope someone from MR can explain where I'm off base here.
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