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creating a logo for my RR

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creating a logo for my RR
Posted by joe323 on Tuesday, July 31, 2012 8:46 AM

The Staten Island West Ry is in need of a logo.  Wondering how others created theirs?  Also how did you apply it to your locos scenery etc?

Joe Staten Island West 

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Posted by Graffen on Tuesday, July 31, 2012 11:05 AM

joe323

The Staten Island West Ry is in need of a logo.  Wondering how others created theirs?  Also how did you apply it to your locos scenery etc?

I looked around to see how the real company logo's look in the area my freelance railroad operates in.

As I have a New England RR, I saw that amongst the railroad company's that trafficked the area, some companys had slanted boxes with letters in them. Or as Erie, a diamond with the name in it.....

I also researched the evolution of logo's, and to look credible, it should be seen that the logo is older than the era you model.....

This is my logo, it is the letters for "The Middletown, Kensington and Eastern RR".

I had it printed on decal paper by a pro, and I made several different sizes to fit different objects.

It's supposed to represent a logo designed in the 20's, and as my era is WW2, I think it works....

Good luck.

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Posted by tomikawaTT on Tuesday, July 31, 2012 12:49 PM

Given what's in line-of-sight from your probable termini:

Equilateral diamond (similar to previous) with bottom 1/3 blue-grey, center black (mountain range, resembling the Poconos if possible,) top light blue, with Lady Liberty superimposed.  "Staten Island," above the torch, "West" under the base, in gold with red borders.

Or, substitute a shield, the above in the main portion, surmounted by, "Staten Island West," in gold on black.

Chuck (Modeling Central Japan in September, 1964 - when not playing with 37th-century heraldry)

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Posted by wjstix on Tuesday, July 31, 2012 12:54 PM

My "St.Paul Route" herald (as seen at left) is loosely based on something the real St.Paul & Duluth railroad used on some of their stationary and advertising in the 19th. century (but apparently not on RR equipment). I had the decals done by Don Manlick, who also did the artwork. The decals are white on a clear background, and are sized so I can use Virnex red rectangle decals under the herald when I want to use a colored herald, like on a locomotive. On boxcars etc. I just use the decal "as is" so it's just white on the boxcar red.

BTW it's going out of use, but traditionally in railroading they call it a "herald" rather than a "logo".

 

Stix
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Posted by vsmith on Tuesday, July 31, 2012 12:55 PM

 

I used the Rio Grande Southern sunrise as a start for my logo.

   Have fun with your trains

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Posted by cedarwoodron on Tuesday, July 31, 2012 5:47 PM
If you are designing a herald (or logo) by yourself, consider color combinations carefully when you do, if you plan to create your own decals. In my case, I designed a logo that had one set of 2 colors, then inverted the colors so that the decal could be used on either lighter or darker car colored backgrounds, as well as a set of different sizes- original, +1.5, and +2 sizes, for application on different areas, such as a caboose side versus a boxcar side. If you want precision, use Adobe Illustrator or a CAD program, as they will enable cleaner lines when printed out. By the way, that "Borracho Springs" herald is a hoot- a "Borracho" is colloquial Spanish for a drunk! LOL Cedarwoodron
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Posted by Paul3 on Tuesday, July 31, 2012 8:22 PM

Some advice from a logo design book I read:

Always make sure your logo looks good in black & white.  IOW, do not rely on color.  A stronger looking logo is one that still looks good in b&w.

Never use your logo to spell out the name of your company.  For example, look at my avatar, the New Haven's famous McGinnis "NH" logo.  Imagine some letter head or a station sign or a freight car with the "NH" logo on it, but spelling out "New" and "Haven".  If you looked at that quickly, all one would see is the "NH" logo with "ew aven" after it.

Be aware of trying to do too much.  Don't make it too busy.  What is wanted is something that people will recognize with a glance, not something they have to read or translate to see what it is.

 

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Posted by "JaBear" on Wednesday, August 1, 2012 6:12 AM

Gidday Joe, my process for creating my logo was along similar lines as Graffen but with not quite so much thought.

I, too, am modelling a freelanced North Eastern 1950s road and happened to like the Erie diamond.

My railroad is "The Lachlan River RR" named after my son, but also incorporates my daughters initials

.

I also like the Delaware & Hudsons blue and silver colour scheme which is why this particular logo is blue.

I must admit that the letters might be a little flamboyant for the era, but then its my railroad. Smile, Wink & Grin

Have Fun!!

Cheers, the Bear.

"One difference between pessimists and optimists is that while pessimists are more often right, optimists have far more fun."

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Posted by caldreamer on Wednesday, August 1, 2012 7:42 AM

he logo for the Golden State Railroad is a rising sun over which I superimposed the road name.  The rising sun came from images that I have,  I copied it and then put the name on.  I print it on clear decal paper.

 

 

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Posted by joe323 on Wednesday, August 1, 2012 8:40 AM

So far I like the Golden State Herald.  I am still mulling Ifeas in my head.  Thnks for the tips. 

Joe Staten Island West 

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Posted by steinjr on Wednesday, August 1, 2012 8:57 AM

Quick google search for "railroad heralds clip art" (without the quotes):

http://www.ribbonrail.com/art/heralds.html

Or you can go to google, select images and search for e.g: railroad herald NY

 Or look at the historical evolution of some railroad heralds: http://annyas.com/railroad-company-logo-design-evolution/

 There is a huge amount of information out there on the Net, for those who go look for it :-)

Smile,
Stein

 

 

 

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Posted by Lehigh Valley 2089 on Wednesday, August 1, 2012 9:35 AM

Mine's simply the Lehigh Valley Flag with the letters "BT&S" in place of the LV. BT&S stands for "Barclay, Towanda, and Susquehanna". Since my layout is based in 1963, it seems to fit the era.

The Lehigh Valley Railroad, the Route of the Black Diamond Express, John Wilkes and Maple Leaf.

-Jake, modeling the Barclay, Towanda & Susquehanna.

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Posted by BroadwayLion on Wednesday, August 1, 2012 10:18 AM

The LION uses Serif PagePlus X6, It does have a Logo Maker integrated with it, but this logo was made in 3 minutes without the Logo Maker.

The Route of the Broadway Lion The Largest Subway Layout in North Dakota.

Here there be cats.                                LIONS with CAMERAS

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Posted by tomkat-13 on Wednesday, August 1, 2012 10:26 AM
I model MKT & CB&Q in Missouri. A MUST SEE LINK: Great photographs from glassplate negatives of St Louis 1914-1917!!!! http://www.usgennet.org/usa/mo/county/stlouis/kempland/glassplate.htm Boeing Employee RR Club-St Louis http://www.berrc-stl.com/
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Posted by doctorwayne on Wednesday, August 1, 2012 12:46 PM

After establishing a name and prototype location for my layout, I made a pencil sketch of my proposed herald.  After some adjustments and experimentation, I re-did it as a pen-and-ink drawing.  The lettering around the perimeter was done with white Letraset dry transfers, and the Indian head is a rubbing from a U.S. nickel, with the image reversed, and then simplified somewhat.  The slogan was made using black letters from a Letraset sheet.
My brother made a photographic positive of the image, and this was sent to C-D-S to be made into dry transfers.  The sets included the slogans in both black and white, the heralds in two sizes in white only, and large black circles to be used behind the large herald.  At this time, the EG&E reporting marks and the car numbers were still being done using Letraset, as these fonts were readily available on large sheets.  Only a few cars got actual ampersands, though, as there aren't too many included even on a large sheet.  Most cars, as shown, got the square dot in its place.

Here's the small herald with the slogan:


...the large herald with a black background and the slogan (some cars got the same with no black background):


Here's a reefer using the black background (the original reason for its inclusion in the sets):


...and one with a small herald and no background (although it did get an ampersand):


By the time I had used-up most of those 50 sets, Letraset on large sheets was becoming difficult to locate, so my next order from C-D-S included both the reporting marks (still without an ampersand Whistling ) and numerals, including ones for the cars' ends, along with smaller versions of  the lettering for use on low cars, such as flats and gondolas.  I also got the herald done in a couple of additional smaller sizes, again mostly for low cars, but the black lettering and all slogans were eliminated. 




While working my way through those 50 sets, I decided to backdate my layout to the '30s (it had been mainly '50s, although I had a fair amount of rolling stock and diesels applicable to the early '70s, too.)  Most of the more modern stuff was sold, including everything with the slogan - my reasoning being that it had been a product of war-time fervour, referencing both the original Indian warriors of the region and the ones at that time fighting in WWII.  The large EG&E and numerals didn't fit very well on single sheathed boxcars, either, so that was dropped, although the large version of the herald started to appear on steam loco tenders, inspired by similar herald uses by both CNR and GN:


Oddly enough, a version of this had already been done in the '70s, as on this heavily modified Bachmann Northern:


The third (and final) order from C-D-S includes small heralds and reporting marks, along with similar data for a subsidiary road (owned by the EG&E).  Here's what current (1930s) cars look like:







...and one of the cars (hoppers only) belonging to the subsidiary.  Note the modified herald:


If you wish to develop a herald, it helps to know the name of your railroad, where it's situated, what the main purpose is for which it was built, and the era which you wish to model.  Any or all of these can be incorporated into the herald in some manner, making it both appropriate and distinctive for your road.


Wayne

 

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Posted by leighant on Wednesday, August 1, 2012 2:20 PM

My version of the Santa Fe in Texas is thought of a subsidiary with its own corporate identity strictly for legal and charter purposes, with no separate identification on rolling stock.  However, the "Santa Vaca and Santa Fe" (Holy Cow!) has its herald, based on the Santa Fe circle and cross, a longhorn steer, and a halo.

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Posted by tgindy on Thursday, August 2, 2012 3:56 PM

Conemaugh Road & Traction has "two logos" -- CR&T and Conemaugh.

See the CR&T in my forum avatar.  An older program, ProVenture TypeStylist (see Amazon) was used to experiment with various fonts.  Also note "the brighter" color choice to stand-out on engines and rolling stock.  There are other font/logo programs out there such as LogoDesign (by SummitSoft).

Conemaugh Road & Traction circa 1956

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Posted by gmcrail on Friday, August 3, 2012 12:33 AM

joe323

The Staten Island West Ry is in need of a logo.  Wondering how others created theirs?  Also how did you apply it to your locos scenery etc?

 

Joe, I think the key to creating a believable logo lies in relating the image to your railroad's area served. For my Flint Hills Northern, I chose what most people would think of first when the word "Flint" comes up.  I also live very near the Flint Hills of Kansas, a fascinating sight, and the source of many flint arrowheads a couple of centuries ago.  My railroad serves the central and western part of the Great Plains, so the herald was a no-brainer:  I chose an upward-pointing flint arrowhead (swiped from the Kansas City Chiefs), put it on a green field, with the railroad's name around it in a circle.  The result:

The herald is no longer displayed in full color on the equipment, since it's expensive to do.  It is currently done in white outline form, as below:

Occasionally one can find a car with a plain arrowhead with just the initials, but those are disappearing in favor of the classier circled one.

---

Gary M. Collins gmcrailgNOSPAM@gmail.com

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Posted by doctorwayne on Friday, August 3, 2012 2:27 PM

Here's a herald with no picture, but simply the name of the railroad artfully arranged.  It was designed by my friend, the late biL Marsland (a former Member here).


Unfortunately, biL never had the chance to get his lettering made-up as decals.  As a tribute to his memory, I had Rail Graphics do so, with artwork prepared by my brother Steven. BiL's rolling stock now graces rails in Canada, the U.S., and Europe. Big Smile


Wayne

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Posted by rdgk1se3019 on Sunday, August 5, 2012 10:53 AM

For my road ....the Birdsboro & Reading I just used the Reading diamond and replaced the lettering with B & R ...

 

Here is a view of the front ends.

 

 

Here is a view showing the Reading with the B&R

 

 

Dennis Blank Jr.

CEO,COO,CFO,CMO,Bossman,Slavedriver,Engineer,Trackforeman,Grunt. Birdsboro & Reading Railroad

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Posted by Isambard on Monday, August 6, 2012 1:55 PM

The Grizzly Northern is a 1930's/1940's steam era road and its current herald, like many others of the time,  includes the name and a slogan, contrary to modern logo design standards.

I haven't had the herald produced in a decal version for application to motive power and rolling stock, since it's colours, without a surrounding background, would not standout against the most common GNRy rolling stock colours e.g. box car red, blacks, greys etc or locomotive black. It's also a bit too complex.

I really would like a herald similar to the Great Northern or the Algoma Central, with a simple colour scheme, without the slogan, wrapping Grizzly Northern around the circumference and with the bear on the mound in the centre. Any suggestions as to software, colour schemes etc welcomed!

Isambard

Grizzly Northern history, Tales from the Grizzly and news on line at  isambard5935.blogspot.com 

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Posted by georgev on Monday, August 6, 2012 2:07 PM

My logo for the Rochester and Richmond is in my avatar.  I just used Microsoft Word - text for the letters, and the drawing functions for the circle and lines.  For the letters I found I could align them so they flowed together.   The rocket in the logo is made from arrowheads of the appropriate size.  After I had the decals printed I realized why the slogan was familiar -it's from the Rock Island railroad!  Ooops!

George V.

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Posted by Jumijo on Tuesday, August 7, 2012 10:49 AM

gmcrail

 

 

http://fhn.site90.net/album/Caboose0002s.jpg

 

 

That's the nicest logo I've seen so far. The white version looks awesome on the caboose.

Modeling the Baltimore waterfront in HO scale

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Posted by tankertoad70 on Tuesday, August 7, 2012 6:19 PM

My RR herald for the Wishram Oregon & Western is my avatar.  The RR runs through Oregon's High Desert area with the "3 Sisters" being a prominent mountain backdrop.  Hence, the three mountains and stylized WOW represented in the herald.

Below, it is applied to one of my lokey cab sides.Cowboy


Don in 'Orygun' City
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Posted by VAMidlandRR on Tuesday, August 7, 2012 10:59 PM

I like having two of my logos on the layout.  It shows a little history on the layout on a ever-changing shortline:  The Virginia Midland

older:

 

Newer:

S. Crabtree

http://www.virginiamidlandrr.blogspot.com/

http://www.pbase.com/vamidlandrr

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Posted by gmcrail on Tuesday, August 7, 2012 11:23 PM

Jumijo

 

 gmcrail:

 

 

 

http://fhn.site90.net/album/Caboose0002s.jpg

 

 

 

 

That's the nicest logo I've seen so far. The white version looks awesome on the caboose.

 

Thanks, Jumijo!  It wasn't difficult to do, particularly - I used a very old (2000) edition of Microsoft Publisher, as I do with all of my decals.   The WordArt feature is especially handy for this sort of thing.

 

 

---

Gary M. Collins gmcrailgNOSPAM@gmail.com

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"Common Sense, Ain't!" -- G. M. Collins

===================================

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