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I wonder how loyal subscibers of many years might feel when they are stuck paying $40 while anyone can walk into a Borders in Boston and get a card for $26 per year. Of course, if they follow the suggestion to subscribe online (which in every other business model is supposed to be CHEAPER), they will pay $32. <br /> <br />Silly me, I thought magazines earned their revenue from ad sales and used subcription rates to cover distribution at little or no margin. I am glad I found the discount card, I'd sure be steamed if I were paying full price.
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