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Ok I guess to the point. Value for the Dollar. When it gets to the bottom line does a 20 or 30 percent increase make me want to go out and buy a product that has not changed in 30 years the answer is no. Do I have to have a new loco or 2. No Lets just say there are better ways to get people to buy your product. Something like MARKETING. Yes it does have everything to do with inflation. It's all about where you get the most value for your entertainment dollars and where you spend them. If Model Railroading out prices itself compared to that of VCR/DVD players which have dropped in price to $59 there lies the problem. VCR and DVD manufactures lower their prices to sell millions of them along with the extras like tape and movies. Athearn could learn from them by selling loco's cheaper or slightly raising prices and then selling cars and their scenery. The whole industry would benefit from the move. Instead they raise their prices greatly and kill the hobby from the inside creating ill feelings to their customers. <br /> <br />RMax
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