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I'd like to echo some of the previous comments. If you have the resources (including the time required) to keep your stock available for sale through a website and mail order operation, this will certainly help you build a customer base. Regarding discounts, one of my favorite shops offers discounts on a sliding scale, based on each item's cost and on the total value of the order. Having a few "special sale" items available will also encourage customers to stop by the shop. Finally, the importance of location cannot be overemphasized. I think that it is obvious that you won't wi***o pay the high rents to be located in a mall, but a strip mall storefront located on an approach to a major shopping destination might allow you to capture a few customers who are out to do other shopping. Heck, it might even make more sense to locate a shop relatively near a Home Depot, Lowes, or other building supply warehouse, since many modellers may also be doing home improvement projects on weekends and would stop by during excursions to buy their building supplies (assuming they have any money left over).
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