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Horizon Hobbies: Exclusive Athearn Distributor as of 3/1/04
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Horizon has stated that as of March 1st they will be the exculsive supplier of Athearn products. Walthers and other distributors have told their dealers the same thing. <br /> <br />As a dealer, I have not made up my mind about dropping Athearn. As of late, Athearn has had very little to offer my entry level customers. My high-end customers tend to buy from mail order houses or ebay, for obvious reasons. <br /> <br />I am leaning toward Walthers Trainline, Rivarrosi, Stewart, and a few others for locomotives. When Athearn drops the blue boxes, we will probably invest our money in more Accurail kits. <br /> <br />The RTR rolling stock is kind of up for grabs. The Athearn RTR rolling stock has been selling well. Walthers could make a deal with an OEM and produce a new line of RTR rolling stock to fill the Athearn void. We will have to wait and see how this goes. <br /> <br />As you well know, Brick & Mortar Dealers feel that they have been facing unfair competition from garage and swap meet dealers. The Horizon restictions with respect to non-Brick & Mortar Dealers will very likely help your local Brick & Mortar hobby stores. These restrictions are commonplace in the hobby industry. I have been required to send photos of my store front and industry references to a number of distributors. I see the Horizon dealer requirements as simply leveling the playing field for robust competition. Horizon encourages Brick & Mortar dealers to participate in ecommerce so that you can buy your modelrailroading supplies over the internet. You should still see pricing competition of the internet.
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