The Chief slogans on atsf boxcars question

[stefanuccio]

hi all

i would like to ask a question about the ATSF slogan appearing on the Chief advertised boxcars

i have often noticed that 2 different slogans are advertised on this boxcars

1- famous daily streamliner to the West

2- the route of Chicago Los Angeles streamliner

were this 2 slogans in use contemporary at the same time together or were they used in different time periods?

thanks very much for your reply 

 

[Southwest Chief]

The first slogan you list (famous daily streamliner) was used with the map style of lettering.  One side of the car had the Chief slogan and the other had a map showing the Santa Fe system.  This was the earlier of the two slogans you listed.

The other slogan (Chicago - Los Angeles Streamliner) was used with the Ship & Travel style of lettering.  One side of the car had the Chief slogan and the other had Ship & Travel Santa Fe All The Way.  This was the later style of lettering.

There is more detailed info I could go into like map styles (curved, straight line), font styles, etc... but to make it simple I just listed the two basic differences.

It also gets pretty complicated figuring out when each scheme was used year to year.  But again making it simple for you without going into super detail here are the general years these schemes were used:

Map style is 1940s to early 1950s.  I believe the map style was replaced with Ship & Travel in 1947.  So Ship & Travel would be good for the early 1950s to 1960s.  Of course many "map" cars went on into the Ship & Travel era and beyond to other Santa Fe lettering scheme eras, but the years I listed should help out for general use.

The best way to illustrate the differences in the two slogans you listed is by using these pretty accurate Intermountain reefers.  Similar lettering styles and years apply to Santa Fe boxcars too.

First the earlier map style lettering (1940s to early 50s):

 

 

Second the later Ship & Travel lettering (early 1950s to 60s):

[stefanuccio]

hi Chief

Thanks very much indeed

although this subject is extremely complicated you could not have explained better

the only other questions now are this

1-Those boxcars with the first type of paint scheme [map cars]that went to the early 1950's can still be normally in use lets say until  at least 1953 ?

2-This boxcars that lasted in the early 1950's were still lettered as A.T.S.F. with periods ?

thanks very much for the clarifications to this other two sub-questions

[Uncle_Bob]

Given the number of cars the Santa Fe owned and the short time between the build/repaint dates and 1953, there had to have been a good many "A.T.S.F." cars on the rails in that year.  I have no idea about the number of cars or the percentage of the fleet that were painted that way, however.

[stefanuccio]

thanks uncle Bob  for your imput

appreciated

 

[wjstix]

Don't know if this helps, but the earlier "Chief" boxcar scheme was in Walthers PLD (Prototype Lettering Diagrams)1 book, their first decal catalogue, from 1942...so the scheme was in common usage at least that far back.

[stefanuccio]

thank Stix