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[quote]QUOTE: Originally posted by dblstack Howdy, I've noticed that in many cases the manufacturers suggested retail price is so far out of line with the actual selling price that its ridiculous. Case in point - look at the Bachmann ads in Garden Rys. The MSRP is about double the price you can order an item for from many ads in the magazine. Are we so dumb that we're supposed to think, "Geez, this mail order company is giving me such a huge deal!!" Same goes for basically any version of the Walthers catalog. MSRP = reality x 2. I just don't get the highly inflated MSRP's. I think it tends to scare people away from researching further vs. making them think that vendors are giving great discounts. Does anyone else have insights or concur? [/quote] The only logic I see in such a practice is just what it claims to be, a "suggestion" that allows a huge profit margin. Sales are generated by, dare I say it, the thought that the " mail order company is giving me such a huge deal!?" So to some degree I concur.
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